Market Intelligence (MI) is the information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics.
LawMaster's Marketing Intelligence includes;
- Reports that will enable analysis of campaigns to maximise effectiveness;
- Single database of information;
- Automatic data capture to entities who are included in marketing campaigns;
- Targeted selection of entities for marketing campaigns;
- Analysis of the performance of any campaign over numerous years.
Marketing can be an expensive exercise and particularly costly if your strategies are poorly planned. LawMaster offers a solution that allows you to classify your contacts, plan your strategy and then execute your plan using our integrated workflow/automation tool, the LawMaster Task Management system. Information is made available to you in the most useful form that will provide you with the necessary information to analyse the effectiveness of your marketing campaigns. This is an invaluable tool for amending and creating lucrative strategies.
The fully integrated marketing function of LawMaster is simple and easy to use as it works in conjunction with the rest of the system. For instance, an address used for an entity will be the same throughout the database therefore any changes to this entity will be saved in every facet of the system. The automated processes extend to marketing communications, during mail outs data will automatically save to each entity and is available for future use. As an example, the ability to specify or “opt in” for electronic direct marketing is available as an attribute; this allows clients to choose to be included in certain selective mail outs such as newsletters.
The marketing function also extends to include unique marketing matters that are designed to track budgets and costs of an event being organised. Once the event has taken place attendance is captured and specific attributes can be established for the entities.
Most marketing people find the analytics the most useful – LawMaster Business Intelligence “BI” in action!
Thursday, March 04, 2010
Chile Earthquake: 1000 dead and 2million homeless
Over the past 50 years Chile has had multiple earthquakes, resulting in a magnitude of destruction.
The first earthquake recorded in Chile was called the 1960 Valdivia earthquake or Great Chilean Earthquake, to this day it is the most energetic earthquake ever recorded, rating 9.5 on the moment magnitude scale. The death toll of this quake was estimated to be approximately 5,000 people and monetary loss was said to be estimated at $400 to $800 million US dollars (which equals 2.9 to 5.8 billion in 2010 dollars).
The most recent earthquake, Saturday 27th February 2010, was the strongest quake affecting Chile since the magnitude 9.5 1960 Valdivia earthquake and is the strongest earthquake worldwide since the 2004 Indian Ocean earthquake. It is the seventh strongest earthquake ever recorded (the 1906 Ecuadorian earthquake is tied for seventh with it), 500 times more forceful than the 7.0 M earthquake in Haiti in January 2010.
Rating 8.8 on the moment magnitude scale, this quake has an estimated death toll of 1,000 people and monetary loss could exceed $15 billion. This catastrophe has left over 2 million people homeless, injured or otherwise affected. As some of the worst affected areas woke up to badly damaged cities Sunday, looting broke out, leading several mayors to ask the central government of to issue the extreme declaration of martial law.
The country has fallen into chaos as hundreds of people raided petrol stations to steal fuel as well as supermarkets for food. Public transport services had been suspended, and the supply of power and gas had also been cut off.
Police used tear gas and water cannons to disperse a crowd of looters carrying off food and electrical appliances from a supermarket in Concepcion. Local press reported that over 1,000 soldiers were deployed across the southern city of Concepcion.
The first earthquake recorded in Chile was called the 1960 Valdivia earthquake or Great Chilean Earthquake, to this day it is the most energetic earthquake ever recorded, rating 9.5 on the moment magnitude scale. The death toll of this quake was estimated to be approximately 5,000 people and monetary loss was said to be estimated at $400 to $800 million US dollars (which equals 2.9 to 5.8 billion in 2010 dollars).
The most recent earthquake, Saturday 27th February 2010, was the strongest quake affecting Chile since the magnitude 9.5 1960 Valdivia earthquake and is the strongest earthquake worldwide since the 2004 Indian Ocean earthquake. It is the seventh strongest earthquake ever recorded (the 1906 Ecuadorian earthquake is tied for seventh with it), 500 times more forceful than the 7.0 M earthquake in Haiti in January 2010.
Rating 8.8 on the moment magnitude scale, this quake has an estimated death toll of 1,000 people and monetary loss could exceed $15 billion. This catastrophe has left over 2 million people homeless, injured or otherwise affected. As some of the worst affected areas woke up to badly damaged cities Sunday, looting broke out, leading several mayors to ask the central government of to issue the extreme declaration of martial law.
The country has fallen into chaos as hundreds of people raided petrol stations to steal fuel as well as supermarkets for food. Public transport services had been suspended, and the supply of power and gas had also been cut off.
Police used tear gas and water cannons to disperse a crowd of looters carrying off food and electrical appliances from a supermarket in Concepcion. Local press reported that over 1,000 soldiers were deployed across the southern city of Concepcion.
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