Warnings have been made by Australian Competition and Consumer Commission (ACCC) acting chairman, Peter Kell, to those who are wishing to quit smoking, be provided with the accurate information from the people selling these services.
ACCC examinations have exposed that some hypnotherapists and laser clinics are making unofficial and deceptive claims about the success rate of their smoking addiction treatments.
"Hypnotherapists Angelo and Susan Sette, trading as Stop Smoking in One Hour, admitted they could not substantiate advertised claims that 100 per cent of smokers successfully give up after attending a maximum of four treatment sessions," Mr Kell said.
Hypnotherapists will now publish counteractive notices and are not allowed to engage in similar conduct in the future, this is part of court-enforable undertakings provided to the ACCC.
"A number of 'stop smoking' laser therapy clinics around the country have also amended their advertising after the ACCC raised concerns regarding claims about the success of laser technology," Mr Kell said.
Mr Kell said treatment providers must not mislead consumers by making claims that cannot be backed up with evidence.
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